Infobip has announced a new, third acquisition in just seven months. This time it is the Irish IT company Anam Technologies, the world's leading provider of SMS firewall services. Infobip and Anam together will provide technical solutions for more than 700 mobile operators globally covering 64% of the world’s mobile devices. The value of the acquisition remains unknown, and payment was made by a combination of cash and Infobip shares.
Infobip stated that, acquisition combines the strength of both companies in the field of traffic safety messages and monetization along with a more complete portfolio of solutions from which the benefits have and mobile operators and end users. Anam's team joins Infobip's department in charge of strategic partnerships with mobile operators. Their business customers will thus have at their disposal a better and more comprehensive offer, which includes continuous 24/7 professional support, more detailed analysis and more accurate reporting, with an even greater number of direct connections to mobile operators around the world.
"With the acquisition of Anama we strengthened its leading position in providing high levels of security and protection of messages to mobile operators and assist them in increasing value within its own sector, but also the improvement of relations with end-users. I am looking forward to our mutual future successes ", said the executive director of Infobip, Silvio Kutić.
Infobip's communication platform processes more than 14 billion user interactions per month, which take place through a number of communication channels, in more than 190 countries around the world.
Business users of both companies will have at their disposal a rich offer of services, a connected solution for a superior end-user experience and a better solution for monetizing A2P (Application-to-Person) traffic. Together, both companies now provide the most complete supply chain globally in the A2P SMS segment. Excitement is also shared in Anam, whose CEO Darragh Kelly pointed out that this acquisition is a confirmation of the importance of mobile messaging in a growing digital environment. “The security and integrity of mobile networks are key parts of the messaging ecosystem. In order for the industry to continue to grow, it is necessary, on the one hand, for the messaging channel to be successfully protected from spam and fraud, and, on the other hand, for the position of mobile operators, businesses and end users to be protected. We believe that we are achieving this by joining the Infobip family, which brings together the two best messaging companies in the segment of A2P communication security. Our joint product portfolio provides a rare and exceptional offer to mobile operators. By joining Infobip, we intend to continue our growth and provide added value to our users, ”said Darragh Kelly, CEO of Anama.
Infobip took over the leading regional technology conference Shift less than a month ago, and in 2020 they concluded a sales contract with the IT company Amdocs to take over the American company Open Market, a leading B2B provider of mobile messaging solutions, for a gross cash amount of approximately 300 USD million.